Come and see Liberro at The Herts Business Expo!

We’re delighted to be exhibiting at the biggest business event in Hertfordshire and would love to share it with you.

This is a very exciting show where we will be showcasing the Liberro Realis, our Liquid Purity eliquid flavours and a whole host of Liberro electronic cigarette goodies and accessories!

Our products are perfect for businesses who wish to promote a tobacco free alternative to smoking. With winter months approaching who wants to be standing outside in the cold on a smoke break? Our products are also perfect for pubs, clubs and restaurants who would rather their customers were inside buying food and drinks, than outside chatting over a ciggie! Or, if you are simply a smoker and curious as to the concept of electronic cigarettes and the flavours available, then come on over and we’ll happily show you. They also make great Christmas presents!

As well as TV personality, Ruby Wax, heading up our brilliant business speakers to inspire you to great things, there are some fabulous free Workshops, Seminars and Networking sessions – from the current buzzwords social media to improving your communication or developing your marketing to build your business… get in quick and book on the site, just
create an account and book yourself in here http://www.hertsexpo.co.uk

There are over 70 organisations represented at the show which is being run in association with The Hertfordshire Business Independent and The Business Club. It is being held at Broxbourne Civic Hall, High Street, Hoddesdon, Herts, EN11 8BE on Tuesday 8th November. Registration is free.

We’d love you to come and see us there!

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Meet Simon Christou from Liberro!

Simon Christou from Liberro enjoys his Realis whilst working!

Simon Christou from Liberro enjoys his Realis whilst working!

Liberro spokesman and electronic cigarette safety standards pioneer, Simon Christou, gives us the low down on the people behind the Liberro brand, his favourite products and flavours and reveals the identity of the Wizard!

 

Hi Simon, what is your role at Liberro?
I’m Liberro’s Managing Director.

What made you decide to set up Liberro UK Ltd?
Being a smoker I had always looked for way to stop but I struggle with this as I actual enjoy smoking. I stumbled upon an ecig on the internet in 2008, took a chance and bought one. I was blown away by the fact that it actually produces vapour and provides nicotine.  Also, I learnt that it doesn’t provide all the nasties which are in cigarette smoke. I was so amazed by these devices that I took the plunge to start my own business selling these as I wanted to help the millions of other smokers who just like me wanted a healthier and safer alternative. Over the year we have expanded rapidly and now have thousands of satisfied customers worldwide.

Liberro are a founder member of ECITA. Can you tell us what that is and why it is so important to the Liberro mission?
ECITA stands for Electronic Cigarette Industry Trade Association. ECITA was initially bourne out of necessary and an idea that I came up with with a colleague (Katherine Devlin) where ecig suppliers/retailers needed to ban together to assure the government that our products were already regulated under current legislation. ECITA has a growing membership and anyone purchasing from an ECITA member is guaranteed of the highest possible quality both in terms of product, customer service and online security. (Check out our blog post on our ECITA certification here)

Which is your favourite eliquid flavour?
Although I have tried most of the 52 flavours in our selection, I am currently enjoying the Liberro Realis liquid in my much loved Realis. I am currently trialling two new models to add to the Liberro line up. Another favourite of mine is the Rich Corona Liquid Purity which has a fabulous cigar essence to it.

What is your most popular product and why? The Liberro Realis has broken all records for Liberro. It is our number one item because it is the same size as a regular cigarette, is easy to use and provides the closest smoking experience on the market.

What’s it like being the only guy in a workplace full of ladies? I love it!

Tell us about the Pro Vapers’ area. Who should be looking at this part of the website and why?
People who feel they need something different within their eSmoking experience should look at the pro vapers area where there is a little more to do with the kit than just charge and go. We are always open to new suggestions for new products in our pro vapers area.

Why do you think that people are loyal to the Liberro brand?
We are told on a daily basis, by our customers, that our customer service and quality of product is next to none and that other companies could learn from us. This has always been my ethos from the start and reflects our brand values. Our breadth of knowledge further supports our customers with our specialised knowledge of the product as we introduced electronic cigarettes to the UK back in 2008. The internal training procedures for our staff encompasses all these things to ensure the best possible experience for our customers when dealing with us.

How do you come up with the flavour ideas?
Many of our flavour ideas come directly from our customers. However, flavours are always reviewed at our monthly meeting in the Liquid Lounge. So, the cat’s out of the bag, the Wizard is actually the whole team!

How would recommend electronic cigarettes to people who have not yet tried them? Obviously the first thing to get across to a smoker are the benefits of electronic cigarettes namely no tar, no carbon monoxide, no smell, no mess and the fact that you can use them anywhere where smoking is currently banned. We would always recommend that a smoker starts out with one of our disposable models because this limits the amount of invest that they need to make should they decide they don’t like it. Then if they decide that they do like the experience (and most of them do!) we would wholeheartedly recommend the Realis.

If you have any questions for Simon, or would like to share any of your Liberro experiences, then please feel free to leave a comment either here on the blog or on our Facebook or Twitter pages!

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Liberro Electronic Cigarettes Autumn Sale!

To make way for exciting new stock…we are having a warehouse clearout at Liberro!

Many items are have up to 50% off in our Autumn Sale. These include:

  • Batteries
  • Mini Starter Packs (grab some in time for Xmas! They make a perfect gift!)
  • Atomisers
  • Cartridges
  • Cases

But you will have to hurry! The sale is only on while stocks last. Once they are gone, they are gone!

We have some exciting new products coming along that are currently undergoing research and development so you just KNOW they will be the kind of market leading product Liberro are famous for!

So, grab yourself some electronic cigarette bargains and check out our mega Autumn 50% off sale!

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“Try smokeless cigarettes”, says the Government

“Try smokeless cigarettes”, says the Government (Guardian 14th September 2011).

The Guardian ran a story this week on the government wanting to encourage the use of smokeless nicotine cigarettes in an attempt to reduce the numbers killed in the UK by smoking diseases each year.

Read the full story here

Here is Liberro’s Press Release response to the news.

UK electronic cigarette company, Liberro, have welcomed the Government’s calls encouraging electronic cigarette use and pave the way by spearheading industry safety regulations.

The Guardian newspaper this week comments: “The Cabinet Office’s behavioural insight team (known as the ‘nudge unit’) is encouraging smokers to use smokeless nicotine cigarettes in an attempt to reduce the numbers of people killed in the UK by smoking diseases each year.” It believes that the new technology has the potential to save thousands of lives.

The Government’s ‘nudge unit’ backed report says it “wants to explore and encourage new products that deliver nicotine to people’s lungs without the harmful toxins and carcinogens in tobacco smoke that kill.”

The annual report suggests that it will be important to get the regulatory framework right to encourage new products onto the marketplace.

Simon Christou, Managing Director of Liberro and UK innovator of the electronic cigarette, confirms that developments are constantly under way. “We believe in giving smokers a greater choice. We have just created the ‘one-piece’ disposable e-cigarette, which we will launch soon. It will be great for smokers as it is easy-to-use and mimics the delivery characteristics of the cigarette. Smokers have the freedom to use it in public places such as pubs, clubs, restaurants, cinemas and so on. There are other developments under way to improve the rechargeable models, increase the life of batteries and create new exciting flavours for our liquids.”

“Liberro has also spearheaded regulation reform in conjunction with local government to give consumers complete peace of mind.  As a founder member of The Electronic Cigarette Industry Trade Association (ECITA) Liberro help ensure all ECITA members have their products tested for safety. We pioneered the public consultation document response through MHRA (Medicine and Healthcare Products Regulatory Agency) to get feedback from key public health-focused organisations on the regulation of nicotine containing products. Whilst we know there is still a risk with using nicotine only products, they are healthier and safer than smoking tobacco products.”

For more information on Liberro UK Ltd electronic cigarettes, e-smoking and tobacco-free smoking accessories visit www.liberro.co.uk or call 01763 272774

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Liberro Realis electronic cigarette gets rave reviews

We’ve had a lot of rave reviews for the Liberro Realis. Of course, we know its the most realistic and smallest electronic cigarette on the market – but what do our customers think?

We’ve compiled a blog of some of the many comments about the Liberro Realis. Feel free to add your own, either on this blog, or in the reviews section for the Liberro Realis on our website

We’ll be tweeting these reviews too, so join us on Facebook and Twitter to help us spread the word about just HOW good the Liberro Realis is!

Our customers say…

The  Realis is a delightfully lovely to use, all round economically sound kit

I’m sold on this little beast for life. Live long and prosper Liberro!

The Liberro is a fantastic ecig and blew my expectations away!

Vapour production is unmatched compared to other devices of its size.

The portable charging case is a God send.

The refillable cartomizers are the future!

I’m a 26 year ex smoker and find the Liberro amazing! It’s a well thought out product.

More enjoyable and convenient than smoking tobacco, and the wife can breathe again

Lodger’s talking about buying them as presents for her smoker friends and family. :)

Awesome! have gone nearly four weeks without any smoking the filthy weed with no mood swings or misery

My partner has got a Realis too and says he feels like he has ‘switched brands’

I tried a drag of a tobacco cigarette last weekend and it tasted VILE!

100% recommend trying this if you have had enough of wasting your money and health

WOW-What a fantastic product. I have had mine now for 1week and am truly amazed!

I have not wanted a normal cigarette at all in this time and after smoking for 30+years and failed to quit many times I’m delighted.

The hit from the vapour is so realistic. Would truly recommend. FAB

This is a great little kit especially for anyone new to electronic cigarettes.

I have found this to be a a great quality e cig producing flavour, vapour & throat hit equaling some of the larger models of electronic cigarettes.

It’s a great little pack for going out and about with. The PCC holds 6 cartomizers and a will keep a battery charged ready for use.

Delivery times have been excellent from Liberro so far with most orders turning up next day. Perfect.

I feel I should be shouting about the Liberro Realis from the rooftops!

After 44 yrs of being a 30/40 a day smoker I received my starter pack 8 days ago and have not looked back nor have I smoked a cigarette.

Customer service & delivery times have been excellent. I am determined not to return to cigarettes.

This is the best ecig on the market today by far.

Bought this on tuesday delivered on wednesday……super fast WOW

Its light…..but so powerful when vaping.

Liberro have done a fantastic job bringing this out in 2011.

Perfect and simple to use anywhere…..THANKYOU LIBERRO!!!.

I received my Realis kit this weekend and I am blown away by it.

I have not had a cigarette for 48 hours and still don’t fancy one!

The case is smart and charges very quickly.It is really easy to get started with the simple instructions provided.

The two torches are a nice touch and I like the finish of the plastic a lot.

The size and weight of the case and e-cig itself are both very practical. The cartridges are very easy to refill with no mess or leaking.

The e-cig is not too heavy to hold in the mouth and is comfortable in the hand too. The vapour and LED glow make it look the part when out and about.

The drag-switching is extremely responsive and the feel of the vapour in the throat is almost as satisfying as the real thing!

I recommend this to anyone who has tried patches and inhalers and found them too different to be effective

I would recommend this to any smoker looking for a safer way to smoke

Mine arrived today and I’m VERY impressed with this. Its the smallest device I’ve ever used, yet it packs quite a punch

The e-cig itself is light enough to hold in the lips and the auto battery means i can vape hands free (great for gaming)

The LED end is totally flat (most have a rounded end with a bubbled finish to mimic burning ash I guess) and so it will stand upright on a flat level surface

Easily the best of it’s kind that I’ve tried and will be recommending it to friends who insist on the lookalikey type e-fag

I seriously say this is a viable alternative for any vaper and certainly a reccomendation to beginners.

It’s incredibly easy to just pick up and go, especially for a newbie.

In two weeks the case has needed charging once and I still haven’t run out of prefilled cartridges, as I’ve found myself needing to “smoke” even less since switching.

Would recommend the Realis to anybody looking for a far less smelly smoking alternative

The Realis delivers in ways other methods simply cannot match.

I was amazed at how realistic the vapor was.

This was the first non tobacco product that I enjoyed using.

After using it all day at work without even wanting to go near a traditional cigarette

I am amazed by the Realis vapor production and how easy it is to use. Nearly 3 full days now without a traditional cigarette.

I wouldn’t be without it and I’ll never be going back to traditional cigarettes!

It looks sleek and funky, it’s small and it has a beautiful tactile feel to it – the case has a velvety smoothness.

My first impressions of the Liberro Realis, I’ll be honest, were “Wow!”

The vape production easily deserves 5 stars. It’s smooth, delivers well and the tips hold enough liquid to last me, personally, all day.

Great for gadget heads (my mates were really impressed with it, so I am thinking that is their Xmas presents sorted!)

Nice one Liberro – a brilliant product :-)

Let us know what you think! Buy your Liberro Realis today!

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Liberro New Pro Vapers’ Area

For all those expert vapers out there, (and we know there are many!), we have created a special Pro Vaper Area on our Liberro website!

The Pro Vaper Area is a separate section on the shop that will stock tanks, mixing liquid kits, mods and the like.  This part of the website is for the more experienced ecig “vaper” – those who like to mix their own liquids and like extra accessories for  the electronic cigarettes.

So what is the Liberro Pro Vaper Area?

Well, take our Tank System for example. The tank system is a short piece of plastic tubing that can be toppped up with liquid and then insert into the atomiser. This is instead of prefilling a cartridge.  The tank holds alot more liquid so you don’t need to keep on refilling.  Natty bit of kit – many Pro Vapers, as we know, are already using one.

We also have Dual Coil Cartomisers, in a range of sizes; tanks and atomisers and drip tips.

If you are a “Pro Vaper” then please let us know the kinds of products you would like to see in our Pro Vaper Area. Or, if you have any vaping tips for the newbies then please leave a comment on the blog. We welcome your comments and feedback on Twitter and Facebook

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Winners of the Independence Day competition!

Liberro Electronic Cigarette Winners

We have two lucky winners in our July Independence Day competition! The winners will each receive a Johnson Creek Welcome to E-smoking Tin!

We asked the following questions:

  • Which state is Johnson Creek based in the US?
  • What do Johnson Creek call their passionate team of master mixers?

The winners are Jon Milburn and Bruce Stafford who correctly identified the answers as “Wisconsin” and “Juice Masters”.

Congratulations to Jon and Bruce! Your prizes will be winging their way to you shortly.

Keep your eyes peeled for further offer and competitions from your favourite electronic cigarette company, Liberro!

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New Key Lime Pie summer flavour now available!

Liberro Liquid Purity Key Lime DelightThe winner of this year’s Summer Flavour competition is Key Lime Delight! Thanks to Tom Cotton for his winning suggestion.

This Liquid Purity seasonal special tastes like it’s straight from the sunshine state of Florida Keys, Key Lime Delight dances in the spotlight as our summer flavour. A refreshing citrus vape, composed of cool key limes and a touch of vanilla with extra crumbly pie crust as standard!

Key Lime Delight e-liquid is available in 1.8% strength and is part of our Liberro Liquid Purity range. This range contains a flavour to suit every vaper including:

* NEW * Key Lime Delight™
Brandy Snap
Sweet Cherry Blush™
Windfall™
Strawberry Sensation™
Warm Hickory™
Maple Cured™
Carnival
Knightsbridge
Venetian Cherry™
Fruit Crush™
Eskimo
Rich Corona™
Limited Edition Seasonal Flavours

If you have an idea for a seasonal flavour then please let us know. Our mixing room is full of huge cauldrons of delicious brewing flavours and we love a challenge. You name it and we’ll see if we can mix it!

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Liberro Realis Ultimate Bundle now available!

You can now save 20% on the Liberro Realis and accessories with the new Liberro Realis Ultimate Bundle.

As you probably know, the Liberro Realis is the smallest, most realistic electronic cigarette on the market and has been receiving rave reviews from our many satisfied customers.

We’ve now bundled up everything you need for your Liberro Realis in a new Ultimate Bundle.

The bundle contains:

A Liberro Realis starter kit, 10 x empty cartomiser tips, 3 x Purity pick n mix petites and a spare battery for only £55.60

Just let us know at the checkout which Liberro Liquid Purity petites you would like and we’ll add them to your order. Or, we’ll just add three surprise ones in for you!

Check our online store for our Liberro Realis bundle special offer and stock up now!

Also, check out our new instructional video on YouTube “How to refill empty Liberro Realis Tips”. We’ll be adding more instructional videos over the next few months so make sure you bookmark Liberro’s You Tube channel! You can find us by searching for “Liberroecigs”.


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Press release : Liberro UK Ltd are first electronic cigarette company to pass strict industry ECITA standards.

Liberro's certificate!

**PRESS RELEASE**

Hertfordshire based UK electronic cigarette firm, Liberro are pleased to announce they are the first electronic cigarette company to pass the ECITA Industry Standard of Excellence audit.

Electronic cigarettes are a tobacco-free alternative to smoking producing no tar, no carbon monoxide, no second hand smoke.  The industry is subject to stringent regulations both nationally and internationally.

ECITA, the Electronic Cigarette Industry Trade Association, is the regulatory body ensuring high standards of ethical practice and quality control amongst its members. It also serves to promote greater consumer choice amongst smokers. ECITA work in conjunction with Trading Standards on all aspects of electronic cigarette industry regulations. This includes packaging and labelling requirements to the intricacies of online selling legalities.

In order to measure the standards of electronic cigarette companies and reassure customers from the “vaping” community of the high quality, safety and superiority of electronic smoking products, ECITA are conducting detailed audits amongst companies within the industry. These detailed audits cover aspects of regulatory testing performed on products, data protection measures in place, technical product specifications, customer service and warehousing procedures and high quality, comprehensive marketing materials.

Simon Christou, Managing Director of Liberro (UK) Ltd,  says “We are very proud that Liberro Electronic Cigarettes are the first in the industry to pass the strict independent ECITA audit. ECITA has now grown to international recognition and the success of the whole electronic cigarette industry may well rest with ECITA’s regulatory work.  The ECITA stamp of approval assures customers will be guaranteed of the very best in service and high quality products when buying from an ECITA audited and approved member.”

For further information on Liberro (UK) Ltd, electronic cigarettes and accessories please visit www.liberro.co.uk, contact Liberro at info@liberro.co.uk or call 01763 272774.

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